Paisley or paisley pattern is an ornamental textile design using the boteh (Persian: بته) or buta, a teardrop-shaped motif with a curved upper end. Of Persian origin, paisley designs became popular in the West in the 18th and 19th centuries, following imports of post-Mughal Empire versions of the design from India, especially in the form of Kashmir shawls, and were then replicated locally.

Although the pine cone or almond-like form is of Persian origin, and the textile designs cramming many of them into a rich pattern are originally Indian, the English name for the patterns derives from the town of Paisley, in the west of Scotland, a centre for textiles where paisley designs were produced.

In the mid- to late 1960s, paisley became identified with psychedelic style and enjoyed mainstream popularity, partly due to the Beatles. Consequently, the style was particularly popular during the Summer of Love in 1967. The company Fender made a pink paisley version of their Telecaster guitar, by sticking paisley wallpaper onto the guitar bodies.

The pattern is still commonly seen in Britain and other English-speaking countries on men's ties, waistcoats, and scarfs, and remains popular in other items of clothing and textiles in Iran and South and Central Asian countries.